While the summer sun shines and many people enjoy their well-deserved vacations, you might think that recruitment activities can slow down. But nothing could be further from the truth! This period actually presents surprising opportunities for companies to attract new talent. Why can the summer period be a smart time for recruitment and how can you make the most of it?
Three reasons to stay active in recruitment during the summer:
- Less competition: Many companies scale back their recruitment efforts during the holiday season, making your vacancies stand out more and giving you less competition from other employers.
- Candidates have more time and attention: People generally have more time to view vacancies and prepare applications during their holidays. They are often more relaxed and open to new opportunities.
- Higher chance of engagement: With fewer vacancies being posted, your messages on social media and other recruitment channels are more likely to be seen and shared.
What can you do?
- Target specific audiences: Think about which target groups you want to reach and tailor your recruitment message accordingly. For example, emphasize the flexibility and work-life balance your company offers, which can be particularly attractive to people looking for a better balance between work and private life – a theme that people often reflect on during this period.
- Use recruitment channels creatively to continue reaching your target audience and align your message with the themes of the holiday season.
- Offer a quick and efficient application process: No one wants a lengthy and complicated application process, especially during the holiday season. Make sure candidates can apply quickly and easily (online) and give them quick feedback.
The holiday season may not be the most obvious time to recruit for everyone, but it does offer great opportunities. By being proactive, optimizing your online presence, and using various recruitment channels, you can attract new talent during this period and strengthen your positioning as a potential employer.
About the author:
Marc Viëtor is Managing Partner at TalentIn. With more than 30 years in the industry his expertise helps organisations build and execute their workforce strategy, making sure that what is designed can be implemented.
TalentIn has extensive national and international experience in developing and improving strategies for the recruitment of your permanent and temporary staff including the underlying technologies. We know how these strategies can be designed and implemented successfully. We advise, but can also provide practical support. Are you interested? Please contact us for an appointment, without obligation, via www.talentin.eu, info@talentin.eu or +31 10 307 54 22
